Branding is for customers and prospects, right? Wrong! In fact, your employees can be your most powerful brand ambassadors. A strong internal employment brand makes it easier to recruit and retain your targeted top talent.
You will be able to attract and retain the best talent in the marketplace by taking the time to clearly articulate and represent a strong internal employment brand.
Log onto this webinar to learn how to develop your internal employment brand: how to align it with your external customer brand, and how to get HR and marketing working together to develop a powerful communication plan that will reduce your costs of both employee recruitment and turnover.
In addition, join us to learn how to drive the activities that will enhance employee engagement, productivity, and commitment to your corporate mission.
We will share best practices from what we have learned from developing employee directed marketing and communications for some of the top companies in the world today.
WHY SHOULD YOU ATTEND?
By attending this webinar, you will learn how to craft your company’s employment brand so you can move forward on having a well thought out strategy for your hiring in 2019.
AREA COVERED
- Build the power of an employment brand: What it means to your potential candidates and your existing internal audience
- Target diverse audiences, such as Millennials, through your employment brand
- Align your external brand architecture with your internal brand
- Enhance commitment and behavior change through employee communication
- Design an integrated brand-driven talent management strategy
- Create a related employee value proposition for both attracting and retaining talent
- Evaluate the current health of your organization’s employment brand
- Measure the effectiveness of your employment brand
- We will also cover your questions
LEARNING OBJECTIVES
- How to create a strong brand to attract the right talent
- Learn from research studies that asked what attracts Millennials to organizations
- Examples of effective employment branding
- Explore how to implement an effective employment brand
- Understand your leverage points and brand personality
- Apply the life time value of an employee in future decisions
- Integrate employment branding across the employee life cycle
WHO WILL BENEFIT?
- Marketing Professionals
- HR Professionals
- Managers
- Supervisors
- Sales
- Head of Marketing
- CEO
- COO
By attending this webinar, you will learn how to craft your company’s employment brand so you can move forward on having a well thought out strategy for your hiring in 2019.
- Build the power of an employment brand: What it means to your potential candidates and your existing internal audience
- Target diverse audiences, such as Millennials, through your employment brand
- Align your external brand architecture with your internal brand
- Enhance commitment and behavior change through employee communication
- Design an integrated brand-driven talent management strategy
- Create a related employee value proposition for both attracting and retaining talent
- Evaluate the current health of your organization’s employment brand
- Measure the effectiveness of your employment brand
- We will also cover your questions
- How to create a strong brand to attract the right talent
- Learn from research studies that asked what attracts Millennials to organizations
- Examples of effective employment branding
- Explore how to implement an effective employment brand
- Understand your leverage points and brand personality
- Apply the life time value of an employee in future decisions
- Integrate employment branding across the employee life cycle
- Marketing Professionals
- HR Professionals
- Managers
- Supervisors
- Sales
- Head of Marketing
- CEO
- COO
Speaker Profile
Dr. B. Lynn Ware
Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc. (ITS)ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line.ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern.Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create “employer of choice” environments, so that they can attract and keep the best talent in their respective industries.ITS provides this guidance …
Upcoming Webinars
Empowering Conflict Resolution: Letting Go to Gain Control
Developing an Agile Workforce with Emotional Intelligence (…
FDA Regulation of Artificial Intelligence/ Machine Learning
Compliance Under Fire: Navigating I9 Immigration Raids & …
How to Give Corrective Feedback: The C.A.R.E. Model - Elimi…
Human Error Reduction Techniques for Floor Supervisors
How To Conduct An Internal Harassment And Bullying Investig…
Secrets Of Psychology - Why People Do The Things They Do
FDA Compliance And Laboratory Computer System Validation
Leadership: Strategic Planning and Decision Making
Polish your Presence on Linkedin - The Powerful Profile
Marketing to Medicare or Medicaid Beneficiaries - What You …
Human Factors Usability Studies Following ISO 62366 and FDA…
Leveraging Artificial Intelligence in HR
Bootcamp for New Managers and Supervisors: Develop These Es…
Utilizing A Proven Process When Conducting Sensitive, Inter…
Understand the Different Contexts in DAX, The Filter Contex…
Understanding and Analyzing Financial Statements
HR Metrics and Analytics 2025 - Update on Strategic Plannin…
The Importance of Storytelling in Project Management
Defensive Documentation: Protecting Your Organization from …
Topic Name/Course Title Leading a Project and Team in Stres…
Power Bi - Turn Bad Data Into Great Data In Minutes
OSHA Reporting: What are OSHA's Reporting Requirements?
Onboarding is NOT Orientation - How to Improve the New Empl…
Copilot and HR: An Introduction for HR Professionals
Establishing Appropriate Quality Metrics and Key Performanc…
How to Write Effective Audit Observations: The Principles f…
Basic Accounting and Finance for Human Resources Profession…
EBIT/EBITDA - Understanding Your Profit and Loss Statement-…
FDA Audit Best Practices - Do's and Don'ts
Handbook Overhaul 2026: Compliance, OBBB Act & Beyond
FDA Technology Modernization Action Plan (TMAP) and Impact …
Stress, Change And Team Resilience Through Humor: An Intera…
Controller Challenges in Changing Times: New Roles as Strat…
The Importance of the first 5 seconds when presenting
Excel Spreadsheets; Develop and Validate for 21 CFR Part 11…
Sunshine Act Reporting - Clarification for Clinical Research
How to Prepare For and Host a FDA Inspection and Respond to…
From Chaos To Calm: How to Eliminate Drama and Boost Workpl…
Managing Toxic Employees: Strategies For Leaders To Effecti…